Book Trailers, Yea or Nay?

For a while I've been flirting with the idea of creating a book trailer for The Poacher's Son: you know, a little video to add to the homepage and upload to YouTube. But I've been of two minds. Part of me says, "Hey, we live in a multimedia age, and I'd rather be the amphibian that adapts than the trilobite that doesn't." The other part of me says, "Why are you dwelling on these things and not working on your new book?" For the moment, this essay by Troy Patterson on Slate has tipped me into the no trailer camp.